A longtime partnership delivering consistent results and driving innovation in career services
For more than 15 years, the American University of Cairo (AUC) Career Center has been a testament to the power of sustained partnership and continuous growth. What began in 2008 as a simple implementation has evolved into a comprehensive career services ecosystem that serves as the backbone of their operations.
From Simple Beginnings to Enterprise Excellence
"We started in 2008 with the simple resume parts by students uploading their resumes and the job module," recalls Taline Toufayan, Assistant Director for Operations and Assessment at the Career Center and one of its co-founders. "It was very simple."
Today, AUC operates with Symplicity's full Enterprise Edition, demonstrating their commitment to excellence in career services. This evolution represents more than just a technology upgrade—it reflects a strategic investment in student success that has paid dividends year after year.
The transformation has been remarkable. AUC now leverages multiple integrated modules including:
The Foundation of Reliable Operations
What sets AUC's success story apart is the unwavering reliability they've experienced with Symplicity. "We've rarely experienced any downtime at all since we started in 2008," notes Toufayan. This exceptional uptime has allowed the Career Center to build their entire operational framework around the platform with complete confidence.
Maha El Moslemany, who leads the AUC Career Center as Senior Director, emphasizes this crucial point: "It's a dependable platform. We can really depend on Symplicity—minimal crashes, minimal tech issues. It is a dependable system that's really the backbone of our operations."
Data-Driven Decision Making
One of the most significant advantages AUC has gained is comprehensive data analytics and reporting capabilities. "The data and analytics part of Symplicity has been a great resource for us," explains El Moslemany. "Everybody speaks data now, so having everything in one place and extracting data from the platform has been super helpful."
This data-centric approach has revolutionized how the Career Center measures success and demonstrates value. Through integrated tracking via kiosks and comprehensive reporting, they can now:
Driving Innovation Forward
What makes AUC particularly valuable as a Symplicity partner is their forward-thinking approach to career services. "We are a very ambitious team, and we see we're in constant touch with how the market is evolving, the different needs of our stakeholders," explains El Moslemany. "We constantly suggest enhancements to the Symplicity team to improve the user's experience, not just for AUCians, but for any student who uses the platform."
This innovative mindset has led to numerous enhancement suggestions that benefit not just AUC, but the entire Symplicity community. Their insights help drive platform improvements that serve universities worldwide.
Looking Ahead: A Partnership Poised for Growth
As AUC continues to expand their use of Symplicity's capabilities, they're exploring new frontiers in career services delivery. Recent initiatives include testing pathway programs for guided student development and activating faculty modules to create more comprehensive career integration across the university.
“Almost every engagement activity we do, we use Symplicity to do it as much as it can offer us. We depend heavily on the system."
Maha El Moslemany
Senior Director of the Career Center at The American University in Cairo
The Career Center's success demonstrates what's possible when a university makes a long-term commitment to excellence in career services. Through their partnership with Symplicity, AUC has created a robust, data-driven career services operation that consistently delivers results for students while providing valuable insights to drive continuous improvement.
The Bottom Line
After more than 15 years of partnership, AUC's Career Center stands as a model of what sustained commitment to career services excellence can achieve. Their success story illustrates how the right technology platform, combined with dedicated professionals and institutional support, can transform career services from a simple job board into a comprehensive ecosystem for student success.
As they continue to innovate and expand their services, AUC remains committed to pushing the boundaries of what's possible in career services—a partnership that benefits not just their students, but the entire Symplicity community.